SMBs Say User Reviews Guide B2B Buying Decisions
How do your B2B customers make buying decisions for new software or service providers? Over 90% of business buyers say that user reviews and ratings are the best help in making vendor decisions, according to a recent survey from review firm Comparz. What’s more, 84% say that buying/decision guides would be helpful in guiding their decisions.
So what are customers and bloggers saying online about your B2B product or service? If you don’t know what user reviews and buying guides are telling prospects about your brand, it’s time to find out. Contact the online listening team at Social Strategy1.