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16 Sep


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Site Suggests Gifts Based on Your Facebook Friends’ Data

September 16, 2011 | By | No Comments

Stumped gift givers may soon have reason to breathe a sigh of relief. Startup is a “personalized gift engine” that analyzes your Facebook friends’ data, and then makes gift recommendations based on the analysis.

The beta site from Imply Labs examines a Facebook user’s demographic data, events, status updates, shared links and likes, as well as on-site behaviors and patterns. If the gift giver provides the prospective receiver’s Twitter handle, the site uses natural language processing to decipher status updates. The result is a list of Amazon product matches that will theoretically delight the lucky friend. Imply Labs says it will eventually expand to include products available from other e-commerce sites, like Zappos.

The company says 87% of alpha testers received the right gift suggestions for themselves. I’ve made several attempts on the site so far, but never got further than this message: “We have had about a kabajillion hits and our servers blew. Ugh…”  For more details about the startup, check out Mashable’s Gift Engine Predicts What Your Facebook Friends Want.

But we don’t need a gift engine to know what YOU want: a more profitable bottom line. At Social Strategy1, our team delivers the intelligence that provides insight into what your target audience is saying on the web. That insight allows you to make the decisions that generate ROI. Contact us to learn more.

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