Old Spice Guy Graces Fans Again
It’s the return of the web’s favorite barely-dressed brand spokesperson. Isaiah Mustafa, a.k.a. The Old Spice Guy, is making a return to YouTube, says Mashable’s Todd Wasserman. Last year, the cheeky campaign took customer engagement to a new level when it posted video clips personally addressed to individual fans. Millions of views and tens of thousands of comments later, the Old Spice Guy campaign has been revived with a new minute-long video announcing his return.
Has the campaign jumped the viral shark or is it more of the same customer engagement awesomeness (wrapped up, of course, in his “heroically unmatched body”)?