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10 Jan

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Obscurity to Ubiquity – Is Your Brand Ready?

January 10, 2011 | By | No Comments

Many of us have seen the meteoric rise of Ted Williams, also known as the man with the golden voice. On Monday, January 3rd, he was homeless and panhandling in Ohio.  As of January 6th, after a video of his talents went viral, he had been hired to lend his pipes to a Kraft Macaroni & Cheese ad and is reported to be fielding dozens of other job offers.

It. Happens. That. Fast. Three days to rise from obscurity to ubiquity. All it took was a compelling story and a viral video.

Is your brand ready for the instant spotlight? Here are a few questions to ask right now:

  • Are we listening to conversations on social sites?
  • Are we listening to more than just social networks and Google? Does our social media monitoring also tap into news sites, wikis, Q& A sites, review forums, etc.?
  • How often do we listen and analyze? Do we rely on a once-a-month report or are we set up to pinpoint potential maelstroms or viral buzz in real time?
  • Are we listening for the right keywords?
  • Is our online listening platform able to determine sentiment?
  • Does the team doing the “listening” have the savvy to respond to issues promptly, professionally, and effectively?
  • Do we have a process for addressing positive and negative social media attention?
  • Does our brand have processes in place to capitalize on PR opportunities identified through online listening?

Social media monitoring is key to identifying the conversations that lead to wanted—and unwanted—attention. If you weren’t able to answer one or more of the questions above, consider tweaking the brand’s social media strategy.

Social Strategy1 helps businesses manage online reputation and social media crises. Learn how our social media monitoring system and team of business analysts will prepare your brand for the spotlight.

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