My Digital Summit 2011 Experience (Day 2 Recap)
The Digital Summit day two morning sessions began around 8 a.m., which can be difficult for speakers trying to get the audience’s attention. James Andrews from Social People, was great in kicking off the day in the Reputation Management session. He had some swagger from his days as a record label executive which kept the audience entertained while he shared great insight on Social Media Brand “Fame.” James redefined “famous” as; attention driven by the pushing or marketing of a product or service. The most important insight he shared was to find your “Passionistas” and turn them into your “street (marketing, sales, R&D) team.” Use the bloggers and fans as “online curators.”
“Blogger briefings are the new Press Conference!” – James Andrews
After James, Debbie Curtis-Magley shared how UPS protects their brand from all attacks. After the techies fixed the computer she showed us some useful examples from different rumors and issues that UPS had to fix online (Haiti Rumor, Brownbailout.com). Her best point was for companies to answer questions/ problems to relieve stress, but know what conversations to participate in and which conversations will not be affected if you were to share information.
Vitrue’s Erika Brookes shared her top ten social media trends during the Social Media Trends session, which was extremely intriguing. She didn’t just pitch her brand and talk about what Vitrue does the whole time, which was nice to see and hear for a change.
The person who stole the show Tuesday was Dallas Lawrence from Burson-Marsteller. He really impressed me because he started his presentation; Crisis, Advocacy, and Reputation Management in the Age of Social, by telling the audience that his company had just been recognized as one of the top global public relations & communications firms and followed it up by sharing a recent issue and firestorm that they are currently managing online. He didn’t mention the issue by name but it is pretty clear the press on Burson-Marsteller’s involvement in the Facebook Smear Campaign against Google is not helping his brand. His best quote was for companies to ask themselves, “What is our Social Media ‘Do’ Policy?” Dallas also stood out during the lunch session when he and Christine Cook of The Daily were arguing about pay walls for news discussions. Christine believes that people should pay for better news journalism; Lawrence was not the only one in the room who disagreed with Cook.
The second day had its moments, like a speaker from Group-On no showing. Overall the conference was a great place to network and pick up a few new ideas (#DSum11 should put speaker’s Twitter handles in the booklet and on participant’s name tags next year). I look forward to connecting soon with the folks I met and also connecting with those I didn’t have the chance to meet in Atlanta.