Leaders Shall Not Live By Twitter Alone
Can thought leadership be distilled into a message that’s less than 140 characters? Maybe not. Jeremiah Owyang on Web Strategy blogged about the way companies have shifted their social media mix to rely perhaps too heavily on micromedia tools (like Twitter) and too lightly on the longer form content that may be more suitable for establishing thought leadership.
Here are a few points I took away from Jeremiah’s post:
- Short-form content isn’t necessarily the best way to drive leadership messages.
- Too much tweeting = too much noise.
- Providing meaty content doesn’t always mean you need to publish a white paper. Jeremiah suggests just as meaty (but more engaging) alternatives like infographics or Slideshare.
- Blogs can be an ideal platform for thought leadership messages because they’re relatively easy to find and are tied into your web presence.
Read Jeremiah’s full post for his tips on developing a balanced social media menu. Now if you’ll excuse me, I’m off to grab dessert—the chocolate kind!