Employment Sites Going Social with Facebook Apps
Like most businesses during these tough economic times, job placement and employment related websites like Monster.com have suffered loses and sought new channels for business growth. Monster which saw net sales drop 11% between January 2008 and December 2010 decided that a Facebook Application could be their savior.
BeKnown, which went live on Facebook today (available in 19 different languages), allows Monster.com users to set up professional networks (kept separate from connections among friends and family) and import their (Monster) data into Facebook. Users can either create a new profile or import their profile on Monster.com. People on BeKnown can endorse one another like LinkedIn’s “Recommendations” and receive badges like FourSquare’s users do when they accomplish certain professional goals.
“BeKnown is another extension of our commitment to meet the evolving needs of job seekers and employers by adding professional networking to their online recruitment, job search, and career management toolkit.” –Sal Iannuzzi, Chairman, President and CEO of Monster Worldwide
It will be interesting to see how Monster users respond to the launch of BeKnown. I think people may be reluctant to use this service because they like the ability to separate their private lives on Facebook and their professional activity on LinkedIn. According to Darko Dejanovic, EVP & Chief Information Officer at Monster, “BeKnown answers the need and challenge in the marketplace for people to build their professional networks on Facebook while keeping personal and work-related contacts and content completely separate.” Do people want all of this personal information on one site?
Facebook users have already had major problems keeping their personal lives from affecting their professional lives and I don’t see things changing that quickly. The Monster and BranchOut Facebook Applications look great but they are still miles behind LinkedIn (over 100 million members), which right now is the premier social network for business professionals. BeKnown has the ability to tap a larger audience but all it takes is a few updates or changes by LinkedIn to completely shut the door on this space.
I will be watching Monster and BranchOut to see if they can change how people use social networks to find jobs or discover possible hires. What do you think about BeKnown? Will it sway LinkedIn members to use Facebook to look for jobs and find employees?