Are Consumers Daily Deal’ed Out?
Just four months after testing in major markets, Facebook has squashed its Deals program, which sought to capitalize on the deal-of-the-day trend. (The Deals program is different than Places Check-in Deals, which shares specials with users who check-in to a business’s Places location.) Customer review website Yelp is also scaling back its 20-market deal-of-the-day program. The company says they’ll continue to run email and mobile offers as well as allow business owners to self-serve posts on their Yelp profile.
Experian Hitwise found that 52% of surveyed consumers were overwhelmed with the volume of daily deals they receive. Traffic for social shopping giants Groupon and LivingSocial is also reported to be down, although the report did not account for mobile or app traffic. For more info, see Tomio Geron’s article on Forbes.
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