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March 2014 - Social Strategy1

5 Secrets to Successful Content Promotion

March 31, 2014 | By | No Comments

You just spent hours writing and editing a great piece of content. You’ve uploaded it to your content management system, dropped in a high res photo, SEO’d the bejeebers out of it, and scheduled it for next Monday morning at 9:30 am EST. As you wipe your hands clean of this task, something pulls you […]

Use LinkedIn To Teach And Not Sell

March 18, 2014 | By | No Comments

Social Media for Law Firms Ok so your law firm has a LinkedIn. Awesome! Now what? You can’t just check off the box; the page you launched needs to be your jumping off point to generate leads and inbound web traffic. LinkedIn can be a major sales lead driver for law practices. LinkedIn drives 64% […]

Identifying Brand Advocates:

March 13, 2014 | By | No Comments

Bridging the Gap Between the Digital and Real Worlds to Enhance Brand Advocacy A social media brand advocate is someone who loves your brand and isn’t afraid to say it. Brand advocates feel a strong sense of loyalty, and talk with you and about you on social platforms frequently. They will share their own experiences, […]

Why Social Media Matters in SEO

March 7, 2014 | By | No Comments

When trying to create a successful presence online, most marketers will at one point consider the importance of SEO (Search Engine Optimization). In other words, with all content that you create online, whether on your website, blog or social media accounts, you’ll want to optimize. You may have something really important or creative to share, […]