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social media strategy Archives - Social Strategy1

What You Need To Know From The Facebook Q3 Earnings Call

October 29, 2014 | By | No Comments

Tuesday Oct. 28, 2014 Facebook reported financial results for Q3 ending September 30, 2014. “This has been a good quarter with strong results,” said Mark Zuckerberg, Facebook founder and CEO. “We continue to focus on serving our community well and continue to invest in connecting the world over the next decade.” If there’s one benefit underscores […]

6 Questions to Answer Before Building a Social Care Team

October 21, 2014 | By | No Comments

As a brand, you’ve established a great marketing and engagement program on social, aiming to delight customers and boost brand awareness by sharing great content and replying with your wittiest remarks. But you’ve also discovered that your customers are starting to leverage social to get their questions answered and concerns heard, and now you need […]

How to Get More Sales Leads with Social Media

September 26, 2014 | By | No Comments

Social media is used by 87% of content marketers to carry out B2B content marketing tactics. Every platform has the potential of being a highly effective way to start new relationships and nurture existing ones. With compelling and educational content, businesses can also use social media to differentiate from competitors and show expertise in an […]

Delivering Legendary Social Media Customer Service

August 1, 2014 | By | No Comments

Have you ever heard the old saying, “bad news travels fast?” Even before social media, bad news always circulated with lightning-fast speed, but nowadays, it’s stunning how a company’s dirty laundry – usually in the form of a story of bad customer service – can travel to hundreds, thousands, and even millions of people. While […]

04 Sep


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6 Steps to Build Sales Leads with Social Media: Real Estate Case Study

September 4, 2012 | By | No Comments

Does Social Media Really Work to Increase Sales? Read this case study from Social Strategy1 on increasing sales leads for real estate by using social media monitoring and learn how you can start finding quality leads today!

13 Jan


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Your Social Media Strategy For 2012 Isn’t Going To Write Itself

January 13, 2012 | By | No Comments

Creating a social media strategy can be very intimidating. Here are some great tips to help you or your business get started on the right path to a successful strategy.

20 Dec


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Social Media ROI – More Than Fans

December 20, 2011 | By | No Comments

So how do you get the masses talking? Tactics include polls, surveys, and even directly asking for feedback on a product or a relevant issue. Brands might also try a loyalty reward (a subject Ben’s post also touches on). This type of incentive is a great way to get consumers buzzing about your brand. Remember, make that loyalty reward conversation-worthy. Think about offering deep discounts or soliciting feedback on a soon-to-be-released product or service.

20 Oct


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Twitter Users Say “Respond to My Complaint!”

October 20, 2011 | By | No Comments

Only 33% of people who submit complaints on Twitter get a response. Why do so many companies struggle with customer service online?

12 Oct


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What’s in Your Name? Check Social Media Before Naming or Rebranding

October 12, 2011 | By | No Comments

Find out why it is very important to research potential brand and company names thoroughly on the web. Does Qwikster ring a bell?