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social media marketing Archives - Social Strategy1


November 5, 2015 | By | No Comments

I was recently in NYC with a coworker. We were trying to get to Applebee’s on 50th and Broadway, which I had been to many times. I could tell that the Uber driver wasn’t going the right way and told my coworker that something was wrong. We arrived at the address the Uber driver was […]

08 Oct


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Beyond the Selfies: The Changing Face of Social Media

October 8, 2015 | By | No Comments

Are your customers truly the new marketing department? With rapid changes in social media platforms, it can be difficult to maintain control of your restaurant’s brand online. This past September at the annual MUFSO conference in Dallas, TX, a group of experts from the restaurant industry gathered to share their insights on how to continue driving a restaurant’s success […]

Facebook Organic Reach vs Advertising: Which Should Marketers Prioritize

December 12, 2014 | By | No Comments

There is an ongoing debate over the significance of Facebook organic reach versus advertising. In case you aren’t familiar with the difference, here’s a quick primer. Facebook organic reach is the total number of unique people who saw your post through unpaid dissemination. Paid reach is the total number of unique people who saw your […]

The Future of Marketing on Facebook

September 5, 2014 | By | No Comments

Facebook announced changes to the News Feed algorithm, changes that are intended to better identify click-bait style content. This is on top of penalizing meme-style content that is text-heavy and openly asks for likes, comments, and shares. What does this mean for marketers? Well, people are already increasingly reluctant to share political and religious views with […]

23 Apr


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YouTube Marketing 2.0: Moving Your Video Up In The Google Rankings

April 23, 2012 | By | No Comments

YouTube is a very impressive social media platform. It is the most popular site to host and search for videos, and happens to be the second biggest search engine. Read about how you can take advantage of this great service.

21 Nov


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An Evening of Social Media Leadership

November 21, 2011 | By | No Comments

Executives from the greater Jacksonville area gathered for Social Media for Executives, a private reception and panel discussion co-hosted by Jacksonville-based integrated communications firm Burdette Ketchum and Social Strategy1, a Ponte Vedra-based business intelligence company. The reception began with a networking hour, allowing attendees to mingle and meet before settling in for the highlight of the evening, a speaker panel featuring Michael Lewis, CEO of SocialStrategy1 and author of Social Media Leadership: How to Get off the Bench and Into the Game; Mindy Batchelor, Director of Digital Strategy for Burdette Ketchum; and Stacey Gross, Director of e-Commerce at Interline Brands. Steve Ennen, President and Chief Intelligence Officer for SocialStrategy1, moderated the panel.