Expense Labs

Many executives remain skeptical about the value and the power of social media.

To help, we have developed an algorithm to assess the business value of social media by analyzing the problems that corporations of different sizes face online. Choose the size of your business and find out your potential cost of ignoring the social space.

Based on average corporate litigation costs according to the Insurance Journal and the Social Strategy1 statistics on the percentage of a company’s average marketing budget required to correct a damaged brand.

What is the size of your business?*

	Here’s your penalty for not participating online with customers Litigation expenses: $500,000 Marketing & PR (to correct negative publicity): $500,000 Lost revenue from irritated and dissapointed customers: $1,000,000 Total Cost: $2,000,000
	Here’s your penalty for not participating online with customers Litigation expenses:$2,500,000 Marketing & PR (to correct negative publicity): $2,500,000 Lost revenue from irritated and dissapointed customers: $5,000,000 Total Cost: $10,000,000
	Here’s your penalty for not participating online with customers Litigation expenses: $2,500,000 or more Marketing & PR (to correct negative publicity): $2,500,000 or more Lost revenue from irritated and dissapointed customers: $5,000,000 or more Total Cost (at least): $10,000,000

Social Strategy1

Expense Labs

Many executives remain skeptical about the value and the power of social media.

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