So how do you get the masses talking? Tactics include polls, surveys, and even directly asking for feedback on a product or a relevant issue. Brands might also try a loyalty reward (a subject Ben’s post also touches on). This type of incentive is a great way to get consumers buzzing about your brand. Remember, make that loyalty reward conversation-worthy. Think about offering deep discounts or soliciting feedback on a soon-to-be-released product or service.