New Book Makes Sense of Social Media

Social Media Leadership gives businesspeople a jargon-free guide to maximize online opportunities.

JACKSONVILLE, FL (September 13, 2011) – While the explosion of social media isn’t lost on businesspeople, many have yet to realize the benefits. One reason: techie jargon keeps them from grasping what the social media boom can really mean for the bottom line. Now a new book, “Social Media Leadership: How to Get Off the Bench and Into the Game” (ISBN 978-0-9832431-2-0), explains the social media opportunity in terms any businessperson can understand. Author Michael F. Lewis translates his own hard-won experience—from being blindsided by online customer dissatisfaction to developing a $100 million service business with the help of social media—into a practical guidebook for management.

Social Media Leadership explores the advantages and challenges of working with social media across each area of business (research, customer support, operations, human resources, finance, marketing and sales). In addition to personal experiences, Lewis shares examples of companies that are successfully using social media to build their operations.

“Mike Lewis’ tale is a story for every business owner,” said Eric Bradlow, professor at The Wharton School, University of Pennsylvania. “He started as a skeptic, moved to learner, and then he lived it by applying the principles of social media strategy to his businesses. This is a must-read book for those individuals that want to get in the game but want to skip to the advanced steps quickly.”

Other praise for Social Media Leadership:

  • “When a serial entrepreneur with a $100-million-dollar company gives first-hand social media insights, I listen,” said Erik Qualman, author of best-seller Socialnomics.
  • “This book is a comprehensive look at the current trends in social media,” said William Porter “Billy” Payne, CEO, Atlanta Olympic Games. “Mike has done a good job of demonstrating the correct ways to use social media.”

Social Media Leadership is available via Amazon.com for $10.76. Non-fiction. 268 pages. ISBN: 978-0-9832431-2-0

Lewis is conducting a complimentary webinar today, September 14 at 2 pm ET/11 AM PT, titled “Customer Support Goes Social: 3 Important Business Lessons and Pitfalls to Avoid.” The session, sponsored by Social Strategy1, will outline proven methods for using social media to support customers and boost the bottom line. To register for this free workshop via OfficeArrow.com, visit Customer Support Goes Social. Lewis’s next workshop is schedule on October 12th titled “Meaningful Metrics: Eliminating the Guess Work in Social Media. Registration opens for this workshop on September 26th at www.socialmedialeadershipbook.com.

About the Author
Michael F. Lewis, Chairman and CEO of ILD Corp. (www.ildcorp.com), has formed, financed and led successful startups for more than 30 years. In 2007, he co-founded a small business network (www.officearrow.com); and in 2010, he started a consulting firm (www.socialstrategy1.com) that pulls business insight from social networks. An active alumnus of The Wharton School and the University of Pennsylvania, Lewis has received numerous business leadership awards. For more information on the book or the contact Lewis, visit www.socialmedialeadershipbook.com.

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