Your Social Media Strategy For 2012 Isn’t Going To Write Itself
Have you developed your social media strategy for 2012 yet? If not, now is the time to do it. While social media can be fun and engaging, it is also a valuable resource you can tap for your business. Before you can find success, however, you must first develop a focused social media strategy. We highly recommend reading Social Media Leadership: How to Get Off the Bench And Into the Game in order to fully understand Social Media Strategy and how your business or organization can really benefit from engaging correctly.
Developing a social media strategy involves several different components:
- Outline your goals. This should be the first step for any business strategy – a social media strategy is no different. Do you want to increase traffic to your website, or improve the perception of your products or services? Do you simply want to promote brand recognition, or develop relationships that may turn into business partnerships? You will have no way of measuring success unless you set benchmarks.
- Do some research. In fact, do a lot of research. Not every social media strategy works for every business. You may find that a platform such as Facebook allows you to interact with your customers much more effectively than Twitter, or vice versa. Don’t forget to look for forums or blogs where you can effectively reach your audience. Find out where your audience is and go there.
- Target key players (influencers). Every industry has at least a few mavens that dominate the conversation. Find out who they are and think of ways to reach them. Having your company mentioned by a few key people can catapult your business to a higher level.
- Engage your audience. Will you have contests? Do giveaways? Set up a rewards program for social media participation? Or will you come up with an even more creative idea?
- Measure success. This is also an important component of any business strategy. How will you measure success? For social media, it is not necessarily an increase in sales, but may be an increase in profile. Generating the analytical reports that show you changes in website visitors, an increase in blog comments or more social media contacts may be ways to measure results.
If you are new to social media, or simply don’t have the time to develop a social media strategy for your business, work with the experts at Social Strategy1. We’ll tailor a plan to help you meet your 2012 business goals.