Your LinkedIn Profile: How To Make It Pop, And What Upgrading Gives You
Signing up for LinkedIn is one thing; making your profile really work is another. Whether you use it to network, forge business opportunities or search for jobs, LinkedIn is a social media tool with huge potential. But how you use it can make all the difference.
If you’re looking for ways to make your LinkedIn profile really dazzle, move beyond the basic information required at sign-up.
Create a complete profile
Don’t leave information gaps. LinkedIn’s tutorials can show you how to quickly upload a recent (and professional-looking) headshot, add a resume and create a well-rounded picture of who you are as a person, a professional and a business owner. Use them.
Customize your information
Use your profile to highlight information about you and your business. Create a headline containing keywords to make your skill set, experience and product offerings easy to find on search engines. Alert users to the rest of your online presence (your blog, website, Twitter account, etc.) by maximizing the space available on the Additional Info tab.
Add unique content
Make your profile stand out by using status updates to address business developments and news stories relevant to your industry. Add a video to your online resume or profile page. Brainstorm ways to keep things interesting.
For those using LinkedIn for both professional networking and business development, there are other ways to make the most of your profile. LinkedIn offers several subscription services to help you expand business contacts through advanced profile searches and organizational tools that can track and manage connections. There’s also an introduction service to facilitate links from your page to others in the organization. At $19.95/month, the basic Business subscription is a great way to get started.
Making your LinkedIn profile more productive isn’t hard to accomplish — but creating a complete and ongoing social media strategy for you or your business? That’s definitely more of a challenge. At Social Strategy1, we’re dedicated to providing businesses large and small with the tools they need to monitor, manage and optimize their social media presence. So spend some more time here or visit our LinkedIn company page.