Will High-End Users Shop on Facebook?
Will an exclusive “Facebook” dress incent fashionistas to connect with a designer? Think tank L2 shares that Diane von Furstenberg is rolling out a limited-edition wrap dress each month on its Facebook page, which is branded DVF. The U.S.-based designer is offering the Wrap of the Month on its commerce-enabled page exclusively to users who “like” the company.
The dress will set buyers back $345, definitely putting it into the splurge category for most Americans. So it will be interesting to see how upper-end consumers latch onto a higher-priced, but exclusive, product.
Do you think Facebook can turn into a commerce hub for luxury brands? What about brands with a less-steep price tag?