When Office Small Talk Goes Social
Every office has its share of small talk and gossip. But what happens when it ends up on Twitter? Recently, Conde Nast found itself subject to media attention after the anonymous @CondeElevator began to tweet the company’s elevator conversations, such as:
“[silence] [silence] [silence] [silence] [silence] [silence] [silence] [silence] Summer Intern: “Was that…?” Intern #2: “Yeah” #annawintour”
Talk about a case for social media monitoring. The author didn’t tweet anything that seemed super embarrassing (could you imagine the tweets from the Grey’s Anatomy elevator?), but he or she certainly had the potential to do so.
After 35 tweets, however, the stream may be ending, as indicated by this message late last week:
“Girl or Guy #1 [in elevator alone]: This got really crazy. Love my job. Better stop. #sorry”
Social media monitoring is for more than finding negative reviews—it provides a comprehensive picture of what everyone (even an anonymous employee) is saying about the brand and what perception that creates with the listening public.
Is your office small talk going social? Are you sure it’s not?