Wharton Reunion for Social Media Discussion with Knowledge@Wharton
Chairman of Social Strategy1 and published author, Michael F. Lewis and the company’s President Steve Ennen, recently visited The Wharton School at the University of Pennsylvania, Lewis’s alma mater and where Ennen last taught. They were asked by for Knowledge@Wharton (K@W) to participate in an in-depth social media-related discussion and video interview.
K@W brings their more than 1.7 million subscribers across the globe, the latest business thought leadership from top academics and industry all-stars. During the interview, Lewis, Ennen, and Wharton Professor Eric T. Bradlow (recently named one of Financial Times Top Five Researchers in the world), discuss the impact of social media on business and how business leaders can best adapt to this sea of change. Professor Bradlow is actually the person who convinced Mike Lewis to write his first book Social Media Leadership: How to Get Off the Bench and Into the Game, while they presented together LIFT Summit in Atlanta.
“I’ve frequently been asked, ‘What’s the best thing a CEO can do to get their organization started in social media?’ My immediate response is simply to LISTEN. Listen to what your customers are saying, listen to what consumers are saying about your competitors, and listen to recommendations from your staff and employees,” said Mike Lewis.
The Knowledge@Wharton video interview will be broadcast later this month, so stay tuned for updates. If you would like to learn more about how you can lead your business to serious growth online, check out Social Media Leadership: How to Get Off the Bench and Into the Game for great tips and advice from proven leaders like Mike Lewis and Steve Ennen.