Watch an Ad, Earn 10 Virtual Cents on Facebook
Facebook users who view certain ads on the social network will earn one Facebook Credit, which equals 10 cents. The credit can be used to buy into specials on Facebook Deals, the daily deal program similar to Groupon. Right now, many of the ads are for game publishers, including Zynga, CrowdStar, and Digital Chocolate.
Dan Greenberg, CEO of Sharethrough, a company serving ads on the program, describes it as a “step away from interruptive advertising.” He further said his clients who advertise through the incentive program would deliver branded entertainment that consumers (and their friends) will want to watch rather than traditional ads.
For more details, check out Todd Wasserman’s report on Mashable.
Do you think financial incentives for ad viewing will be a boon for consumers and merchants?