Thought Leadership Series: Steve Ennen - How to Measure ROI in Social Media

Learn from former Wharton lecturer, Steve Ennen, as he discusses the critical elements of measuring social media in a real-time world - which analytics are most important, how to react to negative publicity, how do you measure ROI and what is ROE? How should you use social media to measure and grow your business? Find out the correlation between social media and the light bulb. The viewing time of this video is 4 minutes 3 seconds.