Using the Green Thumb on Social Media Strategy
The Green Thumb. We all know one. Maybe your dad causes a tomato plant to produce fruit simply because by touching it. Perhaps your next-door neighbor’s front porch is an obnoxious display of blooms and greenery. Here’s how you can use green thumb know-how to nurture your online listening and social engagement campaign:
- Give it light – You already understand the need for an online listening program, which can clue you into everything from what customers say about the brand to how they feel about. But in a world that’s increasingly driven by social media, you need to engage the consumer as well. By engaging your customer on the sites where they already “live” you will let your brand see the light of day it needs to flourish.
- Give it food – One way to feed the social media machine is with usable content. Note the word usable. A successful strategy should include a plan to provide high-quality content. For instance, Karlie Justus for Social Media B2B recommends that you engage the business crowd by introducing your team via social media. Consider a blog post interview with the head of product development or a video interview with the marketing manager. Karlie also recommends providing contact information so users can get in touch with the team members they “meet.”
- Give it love – You wouldn’t take lush a tropical plant and expect it to blossom outside in a Minnesota winter. If you want an orchid, a rose, or even a humble spider plant to live then you need to learn what conditions help it not just survive but thrive. Love your social media strategy by learning the techniques that will help it grow a fan base and produce a profit.
Nurture your social media plant. Contact Social Strategy1 today.