Ugly Football Uniforms Bashed on Twitter
On Monday, the University of Maryland faced off against the University of Miami in an ACC match. But fans weren’t tweeting about defensive lines or questionable calls. Instead they were abusing Maryland’s new uniforms. Here are a few of my favorites:
@jimrome: “Whatever the NCAA does to Miami, it should double for Maryland. Those helmets truly demonstrate a lack of institutional control.”
@LisaHorne “So if iphone users scan #Maryland‘s helmets, can they now check into Byrd Stadium with 54,000 others on foursquare?”
I’m a Penn State girl myself. Our most recent uniform change, which debuted this year, made PSU uniforms less showy (who knew that was possible!?) by removing the colored trim around the collar. So, as you might imagine, the Maryland uniforms caused my eyes to go blurry for a few seconds.
What do you think of Maryland’s new look? And how would you characterize Twitter attention that includes hashtags like #Ewwwwww and #Ugly—is that kind of publicity good, bad, or somewhere in between?
Discover what customers, buyers, journalists, and online influencers are saying about your brand right now—contact Social Strategy1’s online listening team.