Twitter Improves Recommendation Feature: How This Helps Your Small Business
Having a branded Twitter profile is great, but it doesn’t count for anything unless there are people following it. There are any number of ways that you can gain Twitter followers and promote brand awareness, like maintaining a focused, interconnected social media presence elsewhere, getting engaged with the Twitter community, or blogging offsite, but Twitter’s “Who to follow” recommendation feature is beginning to become a valuable method as well. Recent changes to this recommended profile feature are making it easier for businesses to connect with the consumers who are interested in their products.
On the New York Times Bits Blog, writer Nick Bilton explains the Twitter’s new recommended user feature in detail. Now, Twitter will be able to look at users’ recent web history, but only websites that have twitter widgets located on them. The recommended profile feature will only use the last ten days of a user’s browsing history, and those who are privacy-minded are free to disable the feature. What this means for your business is that users who are interested in your product, or your business specifically, will be able to connect with you without even needing to look.
With a well-established web presence, your business can use this new policy to its advantage. If you’re producing a wide range of online content, including blogs, videos, podcasts, and more, you’ll have greater visibility to your customers – or potential customers. The more you engage with them off of Twitter, the more likely you’ll show up on their “Who to follow” list, and the more likely they’ll become another satisfied customer.
If you need help putting together your unified social media presence, Social Strategy1 will be your best asset. From our social media planning services, to our industry-leading social media toolkit, Beam Social, we have the expertise and technical knowledge to lead your business to social media success, on Twitter and beyond.