Twitter Backlash Over Dirty Dancing Remake
“Nobody puts Baby in a corner.” For millions of my generation, those words and that movie, Dirty Dancing, defined the summer of 1987. So like hoards of Dirty Dancing fans I was taken aback by the announcement earlier this week that Lionsgate planned a remake.
WebProNews’ Josh Wolford reports that Twitter immediately lit up with angry comments from the original’s diehard fans. My personal favorite: @petershankman: “Explain how we can possibly live in a world of good when a ‘Dirty Dancing’ remake gets green-lighted?” Original “Baby” Jennifer Grey defended the project via the microblogging site, but she was one of the few to express excitement (putting Baby back in a corner, it would seem).
Twitter backlash happens fast—as fast as it takes a user to type in less than 140 characters. Social media monitoring gives brands the heads-up they need to nimbly react to any type of negative online buzz.
But you don’t need to be a giant corporation to tap into social media to gather online intelligence and engage prospects and customers. Register now for Social Strategy1’s Secrets to Social Media for Small Business free webinar—space is limited!