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22 Aug

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Tweets Trigger Bacon Brouhaha for Chipotle

August 22, 2011 | By | No Comments

Chipotle was forced to clarify one of its menu items after a non-pork eating customer tweeted that he’d learned the chain’s pinto beans were cooked with bacon, reports HuffPost Food. Although bacon is indicated as an ingredient on the company website, it was not indicated on in-store menus.

The customer, Maxim editor Seth Porges, sent a series of tweets, including “Was shocked to discover Chipotle puts bacon in their pinto beans. Why is it not posted on menu? cc: @ChipotleMedia” Seth also emailed company CEO Steve Ells. The CEO quickly responded, contacting Seth to say that the menu would change to indicate the beans were cooked with bacon.

Brands need to do more than listen to stay competitive and manage online reputation—they need to respond quickly. Do you have the social media monitoring in place to detect potential public relations problems? Do you have the processes in place to address those issues? If not, it’s time to get Social Strategy1 on your team. Our analysts will develop an action plan that lets you nip those brouhahas in the bud.

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