Tweets Trigger Bacon Brouhaha for Chipotle
Chipotle was forced to clarify one of its menu items after a non-pork eating customer tweeted that he’d learned the chain’s pinto beans were cooked with bacon, reports HuffPost Food. Although bacon is indicated as an ingredient on the company website, it was not indicated on in-store menus.
The customer, Maxim editor Seth Porges, sent a series of tweets, including “Was shocked to discover Chipotle puts bacon in their pinto beans. Why is it not posted on menu? cc: @ChipotleMedia” Seth also emailed company CEO Steve Ells. The CEO quickly responded, contacting Seth to say that the menu would change to indicate the beans were cooked with bacon.
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