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21 Jun


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Top-Level Domains Will Help Web Growth & Reach

June 21, 2011 | By | One Comment

Monday morning (June, 20th) in Singapore, the Internet Corporation for Assigned Names and Numbers (ICANN) voted unanimously 13-3 in favor of unveiling new top-level domains (TLDs) worldwide to compete with the classic .com, .org, and .net domains. The vote was broadcasted live online and received a standing applause from the thousands of audience members in attendance when it passed.

Why is there a need for top-level domains?

One of ICANN’s main goals for the implementation of TLDs is to give people more choices.  A majority of web developers & users are finding it difficult to pick the best domain for their project because of domain limitations. Trademark owners can acquire their own TLD which can protect the brand from many types of online issues. “A .brand TLD gives marketers the choice of any domain they want ending with their trademark. No matter what name you come up with for your new product or promotion, with your own .brand, the domain is available,” claims Ben Crawford, CEO of CentralNic.

Another goal for the TLDs is to make domains more impartial. This means that global languages like Japanese, Chinese, and Arabic, that were previously unable to create domains using ASCII text (common letters & numbers on English Keyboard), can now purchase domains using characters and symbols.  These new TLDs will surely expand the reach and growth of the web in regions where those languages are spoken.

The recent popularity of ICANN’s repurposing of domains like .co (previous domain for companies, now Official TLD for Colombia) has businesses believing that top-level domains will revolutionize and protect brands online, globally.

“Today nobody can tell if these domain names are official sites or not:,, etc. But if there was a .metallica, then everything that ends .metallica is official, endorsed content, product, etc.” – Ben Crawford

The only negative I really see is that the extreme $185,000 application fee for TLDs will cause businesses to question the worth of the domain when there will be no visible benefits from ICANN.

What do you think about top-level domains?  How do you think they will impact e-commerce and online business?


  1. Mikey

    New TLDs are WORTHLESS. They won’t help one little tiny bit.

    Why? Because of the standard practice businesses and even individuals have of registering each and every TLD for their domains.

    For example, I cannot get my name on the new TLD .name. I was curious so I went to Guess what is there? You got it — a company in germany. I can’t even figure out why they registered a domain that is the same as my full name since the company information has absolutly nothing to do with my name.

    Until companies quit hogging all of the TLD’s by registering across multiple TLD’s there is no way that we are going to create “more choice” for people trying to get in. ICANN can throw out as many new TLDs as they want and the landscape will not change.

    The real solution? Enforce the TLD usage! Have a simple complaint system that will force improper registrations to be immediatley forfitted. So if a luggage company registers themselves on .com and .net they would be required to release the .net when an actual network provider complains. If they register a .name they would be required to forfit the .name if an individual complains. Etc. This is the ONLY solution that will open up the domain landscape.

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