Toddlers in Lamborghinis, Finger Painting and Playing with Pennies
The Katie Couric and Bryant Gumbel “Have No Idea What the Internet Is” video that has recently gone viral is from 1994. You’d think that 17 years is quite a long time for us to learn and really grasp the power of the internet right?
Well, it seems some are still learning. And when you add the turbo speed that social media networking has added to that power it’s like letting a toddler drive a Lamborghini!
One example from last week is when Maurice Jones-Drew, running back for the Jacksonville Jaguars Tweeted what he intended to be a joke, created an internet backlash that resulted in threats to his family. Then we watched how quickly a false-advertising lawsuit against Taco Bell spread across the internet that in other times would not be making a major brand such as Taco Bell have to put out ads saying, “Thank you for suing us”.
And we know toddlers shouldn’t play with coins much less pennies. As rapper and entrepreneur 50 Cent has shown by Tweeting to his followers to invest in a penny stock of which he owns millions of shares. The Huffington Post wrote, ” H&H Imports’ SEC filing from November lists 50 Cent’s G-Unit, Inc. as owning 30,000,000 shares, which translates to 12.9% of the company. CBS MoneyWatch spoke to a securities lawyer, who said that his role in the company as a prominent investor and shareholder could get both him and H&H in trouble”.
One of the most recent examples of letting our toddler hands finger paint a mess on the internet are the comments left on a football recruit’s Facebook wall. The Philadelphia High linebacker decided to quit Facebook due to rumor type of remarks about his mother in relation to his sudden change of heart to choose Ole Miss. He called the recruiting experience “a living nightmare“.
It seems we’re still crawling even 17 years after Bryant Gumbel said “the A with a ring around it”.
Do you want your campaigns to take off on social? Read the related post below:
For a marketing campaign to evolve and progress, you have to understand what’s working and what’s not. Otherwise, you’ll either repeat the same mistakes or fail to fully capitalize on an effective strategy. It’s also important to stay organized, whether your campaign is at the execution or planning stage. [continue reading]