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07 Jun



To Be or Not To Be Mobile

June 7, 2011 | By | 2 Comments

That really is a no-brainer at this point. The stats continue to show that if you have an online presence, you must have a mobile solution. Whether you have an ecommerce site, just a presence for your local storefront, or generating traffic for advertising purposes it doesn’t matter, the business need is there.

Take a look at some stats from Google’s Think Mobile presentations.

  • 1 in 3 mobile searches is local
  • 61% of users called the business and 59% visited, after looking up a local business on their smart phone
  • 79% of smart phone Internet users use their smart phones to help with shopping
  • 74% have purchased as a result of using their smart phone while shopping

And what should get anyone’s attention:

  • By end of 2011 over half of Americans will have a smart phone.

Also, a recent study done by Dan Zarellashows that 33% of Facebook posting is now mobile. And since many of us share actual content on Facebook, it’s likely that we’ll be linking to an article or website while we’re on a mobile device.

All you have to do is decide on whether you need a mobile enabled website or an actual app for your visitors. Jolie O’Dell from Mashable shared some insight when you’re questioning your mobile direction. A big factor is of course cost and the type of product you’re presenting online.

So now that we’ve all agreed, mobile is the way…which way will go?


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