Tips – Sweetening up the C-Suite to Social Media Strategy
Social media buy-in. At some companies, getting top-level executives on board can be just as challenging as writing and implementing the initial social media strategy. But MarketingProfs has advice for those charged with talking social to the folks at the top with Six Tips for Presenting a Social Media Strategy to the C-Suite.
Address their concerns. This is one of MarketingProfs tips—and it’s a can’t-miss if you want to earn support from execs. You’re excited about where a social media strategy might take your brand—but don’t let that passion allow you to monopolize the conversation. If they haven’t heavily used social media in a corporate setting, they’re bound to have questions and concerns. Take time to answer their questions thoroughly and professionally, and, whatever you do, don’t get defensive.
Understand where the executives are coming from. This is one I’m humbly adding to the list, and it goes hand-in-hand with the previous tip. A top exec is going to have very different concerns than a mid-level manager. If you want buy-in, you need to think like a member of the C-suite. How will you measure social media ROI? How will time and resources be allocated? How will the team handle negative comments on a brand blog? Be prepared to address their unique fears and concerns. And if you don’t know the answer to a question, don’t fumble your way through a half-baked answer. Let them know you’ll get back to them—and then do it.
Do you have tips for earning social media buy-in from the folks at the top?