The PLAYERS’ Tweet
The PLAYERS Championship is just a few days away and for the first time cellular devices will be allowed inside the gates by the PGA Tour, even on competition days (all phones must be left on silent or vibrate at all times). This means that in certain areas you can tweet, text, and share whatever you want (well, except video and photos). Still, it’s a brilliant move by the PGA Tour to position itself as a digital/ social media friendly establishment and I expect that it will encourage their players and sponsors alike to join in the conversations and engage with the fans (especially the younger tech savvy crowd). Another smart move, they have launched the PGA Tour FanZone, which has links to all social media outlets and online stores.
“The players are all for it. Our fans are smart fans; they understand what we’re trying to do out there.” –Hunter Mahan, PGA Tour Player
The PGA Tour Social Media Statistics as of May 5, 2011:
- Twitter: 77,320 Followers, 24,018 Tweets
- Facebook: 268,730 people “Like” the Fan Page
- YouTube: PGA Tour Channel; 7,793 Subscribers, 294,472 Channel Views, 11,960,546 Upload Views
According to the Tour Player list on @PGATour’s twitter page, there are 111 players currently on the social network. Tiger Woods, Lee Westwood, Bubba Watson, Rory McIlroy, Stewart Cink, Ian Poulter, and Rickie Fowler all have more Twitter followers individually than the PGA Tour does on its main account.
Bubba Watson has tweeted almost 35,000 times, with 122,000 followers he seems like a player who is really connecting with golf’s social fans. He is also a YouTube success with his uploads of trick shots and funny videos to his channel. This is a great way to engage with fans, and humanize the celebrity status of so many.
As I’ve mentioned in previous blogs, the sports world must move towards a more digital model. Whether it is the NFL replaying games online, NASCAR’s live In-Car video streaming online, or the recent PGA Tour push; American sports and broadcast media are learning that viewership is changing, and by moving forward with a more transparent digital offering, the fans will follow. The PGA Tour is making the sport very accessible and for most of us who spend lots of time behind a monitor, it’s nice to be able to see and share the action.