The Mystery of Newt’s Tweets
It’s the case of the missing tweets. Vanity Fair Daily reported that tweets from potential Republican presidential candidate Newt Gingrich have disappeared. Reports say that, in the past, he frequently posted about a variety of subjects, from his political views to his favorite snacks.
Now many of those messages cannot be found, says the article. Of the more than 2,300 tweets that Gingrich has shared on the social media site, only a small portion is still available through his feed. However, the article notes that Wonkette’s Ken Layne took screen shots of some of the tweets and various bloggers have written about others—which means although they may be gone from his feed, the messages are still available in other venues.
Will the missing tweets come back to haunt Gingrich? No matter what the reason is behind their disappearance, it seems that against the backdrop of the presidential campaign circus it’s likely a minor issue. Yet it brings up an interesting question for politicos, CEOs, or anyone inhabiting the social media sphere: How does genuine or perceived lack of authenticity affect relationships with stakeholders?