The Ignore Button and Social Media Monitoring
Staples has the Easy button, an image designed to convey just how simple it is to fill needs and solve problems by shopping at the office supply store. But some businesses have another button: on Social Media Today, Pam Moore writes about the Ignore button. It’s used by brands who don’t listen to the conversation that is already happening on social media sites, like Facebook, Twitter, or Yelp.
The cost of ignoring online conversation is high. Pam writes that brands without a social media monitoring strategy miss valuable opportunities to engage audiences, build brand equity, and boost sales. Check out her post to discover what her grocery store was surprised to find when they finally started listening to social media.
How have you won over decision makers who’ve been hitting the Ignore button when it comes to online listening?