The Cure for Limited Social Media Resources
It’s challenging to develop a strategy of any sort, whether it’s corporate or marketing, when you’re a small or medium business owner catering to clients, hiring staff, or even cleaning the office bathroom. Strategy can be trickier to develop when it centers on a tool that is relatively new to most professionals: social media.
Marketing Pilgrim’s Frank Reed shares recent Hiscox data:
- Only 12% of SMBs said they could not do without social media.
- Yet 50% said they could not do without word of mouth recommendations.
That would leave some to ask: aren’t social media and word of mouth the same thing? Frank writes, not necessarily because the answer is affected by several factors, including limited social media resources. He writes: “Look, just because a company has even 100 employees it doesn’t mean that even one of them has a true social media aptitude.”
And he’s right. Navigating the social media landscape requires more than knowing how to create a Facebook Page or sign up for a free Twitter account. Using social media tools to launch that word of mouth so many businesses want requires expertise in gathering online intelligence, analyzing the metrics, and engaging customers in a positive way.
What do you think the biggest stumbling block is for SME decision makers on the fence about an investment in social media strategy?