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William S. Mackey Archives - Social Strategy1

20 Jul

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Daily Deal Best Practices

July 20, 2011 | By | No Comments

As brands continue to learn the ABC’s of connecting with customers through group buying sites, research is starting to quantify the promotions. On OPEN Forum, EcoFin Media’s Mike Periu summarizes the results of a study of 324 companies who participated in deal promotions.