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TechCrunch Archives - Social Strategy1

12 Dec


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Twitter Finally Launches Brand Pages

December 12, 2011 | By | No Comments

Twitter is finally launching its brand pages, which bring it up to speed with other social networks, like Google+ and the well-established Facebook Pages. The move will give companies the opportunity for stronger branding with a large banner in prime real estate at the top of the page, plus the chance to make a tweet […]

07 Nov


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What You Need to Know About Facebook EdgeRank For Business

November 7, 2011 | By | No Comments

Facebook’s changes have made EdgeRank more focused, which adds pressure to your Facebook Pages to truly create engaging content to expand their reach. Impressions will likely go down, but engagement will increase with more targeted and relevant content.

23 Sep


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Facebook – Are Users Ready to Read/Watch/Listen?

September 23, 2011 | By | No Comments

The rumor is that music sites Spotify and Rhapsody as well as The Wall Street Journal are part of the deal. Allowing users to share their favorite musics, television shows and movies will essential turn the site into a media site.

15 Sep


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Savvy Job Seeker’s Plea to Google Goes Viral

September 15, 2011 | By | No Comments

Savvy job seekers are implementing social media strategies of their own. Matthew Epstein’s YouTube video resume, directed at search engine giant Google, has attracted attention from a number of popular tech chat boards and blogs, including TechCrunch.

29 Aug


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Reputation Management Myths

August 29, 2011 | By | No Comments

There are too many “online reputation defense” companies promising things they cannot come through on. Read about common myths that are associated with reputation management online and how to avoid making mistakes related to Online Reputation Management (ORM).

15 Aug


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What Impact Will Google’s Motorola Acquisition Have on Mobile Market?

August 15, 2011 | By | No Comments

Google’s announcement today of their Motorola Mobility acquisition will definitely change the landscape of the mobile market, but by how much?

20 Jun


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AOL’s Creative Response to Similar Yahoo “Play” Release

June 20, 2011 | By | No Comments

After Yahoo! released a similar product with a similar name (Yahoo! Play, AOL Play), AOL responded with a very funny, tasteful viral video to sarcastically point out that Yahoo’s ideas were not original.

13 Jun



McDonald’s Tries to Squash Racial Rumor with Twitter

June 13, 2011 | By | 2 Comments

After a racially driven hoax was posted on Twitter, McDonalds’ was forced to defend its brand.

31 May



Customer Service Requires More Than Joining the Conversation

May 31, 2011 | By | 3 Comments

Delta participates in many online conversations but that does not mean they are resolving lots of issues.