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starbucks Archives - Social Strategy1

13 Apr


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Users “Checking Out” of Check-ins?

April 13, 2011 | By | No Comments

ReadWriteWeb’s “The Year the Check-in Died” delivers an in-depth analysis of location-based services. The conclusion: while they tend to engage digital denizens, they don’t do much to attract the rest of the general population. Why not? Here are a few points from the piece.

06 Apr


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A Plan for B2B Social Media Stardom

April 6, 2011 | By | No Comments

Many of us are ready to cite a litany of B2Cs, including Starbucks and Zappos. B2Bs aren’t top of mind for many when it comes to naming master social media engagers. How do B2Bs get more social? Marketing expert Lee Odden shares his action plan.

29 Mar


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Do More Fans Equal Higher Stocks Prices?

March 29, 2011 | By | No Comments

According to Arthur O’Connor and Don Tapscott the answer is yes. Reported in The Wall Street Journal, Mr. O’Connor found in a pilot study a “statistically significant” correlation between social media popularity and stock prices. Although he only tested three brands, Starbucks, Nike and Coca-Cola over a 10-month period, the more social media fans a […]

18 Mar



What Do Facebook, Starbucks and Porn Have in Common? My London Chronicles.

March 18, 2011 | By | 3 Comments

This week, I have found it very difficult to stay connected to or find a good WIFI hotspot. Writing from a Starbucks in Clapham now, this has been the only place other than a hotel or the occasional pub that has public WIFI available. When you are traveling abroad with a smartphone, I rely heavily on the web for information, and I also like to access certain apps to streamline my day.

07 Mar


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Social Media Strikes a Pose

March 7, 2011 | By | One Comment

What does social media success look like? While firms are realizing that social media networks harbor the potential to provide intelligence and engage customers, it can be hard to form a picture of what success looks, feels, and smells like.