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Southwest Airlines Archives - Social Strategy1

03 Oct


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She Kissed a Girl, Southwest Didn’t Like It – Media Picks Up Star’s Tweeted Complaint

October 3, 2011 | By | No Comments

Actress Leisha Hailey was kicked off of a Southwest Airline flight for kissing her female companion. She quickly took her issue to Twitter and created an enormous PR mess for Southwest Airlines.

30 Aug


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Brands Hear This: Use Twitter’s New Image Galleries

August 30, 2011 | By | No Comments

Up until last week, you could only share pics on Twitter via third party apps. Now you can share up to 100 pictures on your Twitter profile. They will appear in chronological order showing your most recent ones first.

13 May


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The Top Corporate Tweeters Are…

May 13, 2011 | By | No Comments

Who are the top corporate tweeters, bloggers, and posters? Tara Moore on CNN Money shares the leading social media-using companies. Here’s an overview of the top five:

28 Apr


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Part 2: Airlines’ Social Media Success Stories

April 28, 2011 | By | No Comments

A follow up blog to my first post on how airlines are struggling with Social Media. I explained in my previous blog how airlines were hurting their brand by implementing faulty social media strategies. This post will highlight a few airlines and their social media success stories, such as Southwest uses their blog, “Nuts About […]

26 Apr



Part 1: Airlines Hurt By Social Media

April 26, 2011 | By | 5 Comments

In an industry full of issues and complications one would think customer service would be very important.  The airline industry has proven to be a great training ground for social media “No No’s”.   United Airlines began their social media struggles early when Dave Carroll’s United Breaks Guitars (over 10 million views) was posted on YouTube. […]

01 Feb


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Southwest Airlines Gets It

February 1, 2011 | By | No Comments

Mike Brown of Social Media Today highlights a presentation made by Laurel Moffat of Southwest Airlines, of which any company, big or small can learn about their social media strategy.