The voice of the customer. Social platforms give brands the ability to listen to what the customer wants and needs. But after reading a Susannah Edelbaum post on fashion biz blog The High Low, I found myself asking: Is it possible for brands to rely too heavily on the voice of the customer? She presents […]
If you’re one of the 26 million Americans that are unemployed you should rethink what used to be the typical approach to finding a job. Social platforms have made the world smaller and therefore more personal. What used to be a random name on an application can now be Googled, checked for LinkedIn connections, and viewed as good, bad or crazy based on the Tweets associated to that perspective employee. Not only should people be thinking about the digital print they leave online for all to see but use it to market themselves and make professional connections.
If you’re already using social to engage stakeholders, whether they are buyers or employees, it might be time to consider if gamification can take your social strategy to a new level. Of course, don’t incorporate game mechanics, like badges or points, just because it appears like every other business is doing it.
Experian Hitwise found that 52% of surveyed consumers were overwhelmed with the volume of daily deals they receive. Traffic for social shopping giants Groupon and LivingSocial is also reported to be down, although the report did not account for mobile or app traffic.
Social networks like Facebook, LinkedIn and Twitter are ideal platforms for asking customers simple questions. Polling features are available for many social media networks but SMBs might just ask a single question in a to-the-point post or tweet. Here are examples…
Hollywood has fast become a master at using video to build buzz on social media. Chris Schreiber from social video advertising company Sharethrough shares business lessons gleaned from Tinsel Town’s use of video. One of his tips is to “Mix it up.” Social platforms allow movies (and brands) to break out of the 30-second spot mentality.
In Future Trends for Marketers in Search and Social Media, Lee Odden (who thankfully isn’t counting down to the royal nuptials) shares his vision for how the relationship between social and search will work.