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social networking Archives - Social Strategy1

21 Jun

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Mobile Apps Are Taking Over

June 21, 2011 | By | No Comments

A recent study published by Flurry reports that for the first time ever, daily time spent on mobile apps surpasses desktop and mobile web consumption. The results show that the average user spends 9% more time using mobile apps than the internet. The two winners within the mobile world are of course games, claiming 47% and social networking at 32%.

07 Jun

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Lessons Gained from Rep. Weiner

June 7, 2011 | By | 8 Comments

Politicians continue to make mistakes and the web. Rep. Anthony Weiner is another congressman who underestimated the power of the web and now has to live with it.

31 Mar

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Personal Tweets May Boost Credibility, Study Says

March 31, 2011 | By | One Comment

Marketing Pilgrim’s Cynthia Boris shares the business implications of the study. She suggests that adding personal tweets to a corporate Twitter account may help create a human touchpoint between consumers and a faceless corporate entity.

25 May

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Building the Foundation for Social Media Strategy

May 25, 2010 | By | No Comments

Any 4-year-old could tell you that the first step in building a house is laying a foundation or base. So why do so many companies jump into the social media landscape without a basic foundation? The good news is that laying the groundwork for an effective online listening and reputation management strategy is not as hard as it might sound. Here are three things you can do now to form the base for social media stardom.