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Chris Brogan suggests using videos to share interviews and testimonials, as well as “behind the scenes” material. In addition to a blog, share video content on social media platforms as well, such as Facebook and the world’s #2 search engine, YouTube.
If the brand blog is withering on the virtual vine, it might be time to reassess the content and find out where the disconnect is. Social Media Examiner founder Michael Stelzner, in a guest post on HubSpot Blog, identifies 7 mistakes that businesses commonly make in corporate blogs. Here’s a recap of two biggies: You […]
When it comes to creating a Facebook campaign, many businesses turn to exclusive discounts or specials. And while those tactics are definitely popular in the social media sphere, there are other ways to reward your fans on the largest social network.