Social Media Communities can be intimidating and difficult to understand at the beginning, but with the help of the trained specialists at Social Strategy1 you can productively grow your online network and reach.
Give unsatisfied customers a place to voice negative comments, writes social media consultant and speaker Drew Goodman on Social Media Today. Allowing criticisms to be posted on the brand Facebook page, for instance, provides complaining customers with a platform to let you know (and, yes, everyone else, too) that something is amiss. But how can that be a good thing?
Adopting new tech can be daunting, especially when success requires resources like time and expertise. But it doesn’t need to be that way, according to entrepreneur and blogger Joe Hackman in a post on Social Media Today.
A Dell survey, conducted by Forrester survey, of 200 medium and large U.S.-based marketers, found that brands who implement social media monitoring and online engagement programs benefit from a boost in customer satisfaction scores and loyalty.
How do social media reps deal with not-so-nice comments in a public forum like a blog? Brenda Somich on Social Media Today shares tips for dealing with negative blog comments, but her tips can be used as a guide for dealing with negative reactions on other social media platforms as well.