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social media presence Archives - Page 2 of 2 - Social Strategy1

29 Jul

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Netflix Is At It Again, Offline Gaffes Go Online

July 29, 2011 | By | No Comments

It seems that Netflix is once again working hard at the reputation management gaffe grindstone. Jason Gilbert on The Huffington Post shared the story of a Netflix consumer (and HuffPost reader) who received a not-so-pleasant email from the company regarding a DVD they had mailed him a couple of days earlier even though he no longer subscribed to their DVD service.

05 Apr

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All Talk, No Tweet – Test Reveals Which PR Firms “Get” Social

April 5, 2011 | By | No Comments

For brands, the lesson is that you should not assume an agency is “social” simply because they throw around terms like hashtag or social media monitoring. Visit Social Media Explorer to read Nichole’s full list of questions to ask an agency before you sign on the dotted line.

24 Mar

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FB Plug-ins for Your Website

March 24, 2011 | By | No Comments

Search engines now consider social signals to inform the search results consumers see. That makes it more critical than ever for companies to have a social media presence.

08 Mar

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Social Media: It’s All About the Customers

March 8, 2011 | By | 2 Comments

Is your social media strategy designed for your brand or your customer? In that spirit, here are questions to ask to determine if your social media presence is all about the brand or about the people you’re trying to engage.

07 Mar

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Define: Social Media ROI Cycle

March 7, 2011 | By | One Comment

We have product life cycles, customer life cycles, and marketing cycles. Now Jamie Turner gives us the social media ROI cycle. In Understanding the Social Media ROI Cycle, he divides the cycle into 3 stages.

23 Feb

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Success Secret from Social Media Pro

February 23, 2011 | By | No Comments

The secret to building a Twitter following 50,000 strong? According to marketing expert David Meerman Scott from Webinknow.com, there is no secret. Just effort.

23 Feb

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Battling the Badvocates

February 23, 2011 | By | No Comments

What’s the opposite of social media advocacy? It’s badvocacy. Badvocates are social media denizens who spread negative comments about a brand. Here’s a summary of Maria’s three primary reasons for negative online sentiment.

23 Feb

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Keys to Exec Social Media Buy-In

February 23, 2011 | By | No Comments

Not getting executive buy-in for a brand social media strategy? Show them the numbers—not just any numbers either (such as the number of people using Facebook or how many people tweet each day.) Instead, use metrics specific to your business, according to Engage! author Brian Solis in an interview by Andrew Gori of BroadVision. Brian […]