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social media platforms Archives - Page 2 of 2 - Social Strategy1

One Way to Deal with Negative Social Media Comments

June 1, 2011 | By | One Comment

How do social media reps deal with not-so-nice comments in a public forum like a blog? Brenda Somich on Social Media Today shares tips for dealing with negative blog comments, but her tips can be used as a guide for dealing with negative reactions on other social media platforms as well.

04 Apr


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Are There 175 Million Active Twitter Users?

April 4, 2011 | By | No Comments

So how many active Twitter users are there? Fewer than you might think, according to Business Insider. Twitter’s About page claims 175 million registered users, yet according to numbers from an unnamed source with access to the social media site’s API, the number of active users is far less. Here are estimates based on what […]

25 Mar


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Take Me to Your Social Strategy Leader

March 25, 2011 | By | No Comments

Jeremiah Owyang started keeping tabs on the growing number of social strategists in corporate ranks. Currently, he’s aware of 280 people who hold the title. The eye-catcher on the list is the proportion of regulated industries represented.

24 Mar


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Twitter Chatter Changes Game for Brands

March 24, 2011 | By | No Comments

If you’ve ever known a 5-year-old, you know that kids at this age often operate—mind and body—at near-warp speed. It turns out our favorite digital 5-year-old, Twitter, isn’t much different. CNN’s Doug Gross reflected on the 5 Ways Twitter Changed How We Communicate. The first reason? He writes it “made the fast flow of information […]

07 Mar


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Define: Social Media ROI Cycle

March 7, 2011 | By | One Comment

We have product life cycles, customer life cycles, and marketing cycles. Now Jamie Turner gives us the social media ROI cycle. In Understanding the Social Media ROI Cycle, he divides the cycle into 3 stages.

28 Jan


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1 Hungry Baby, 1 Upset Mom and 7,000 Hits

January 28, 2011 | By | No Comments

Have you heard about the mom who launched a blog and in just a week of launching the blog, ended up organizing a flash mob in a Canadian mall? You heard right, Shannon Smith, a Canadian mother of three, was asked to leave a children’s clothing store because some of the staff were offended by […]