Social Media Communities can be intimidating and difficult to understand at the beginning, but with the help of the trained specialists at Social Strategy1 you can productively grow your online network and reach.
Social media networks give consumers a megaphone with which to voice their displeasure. Brands who invest in enterprise-quality social media monitoring have access to the real-time intelligence that pinpoints potential online reputation problems.
Got grandparents? If you do, there’s a reasonable chance they’re using a social network. A recent study by MyVoucherCodes found that 22% of all grandparents over 60 use sites like Facebook, Twitter, and LinkedIn.
Is your social media strategy designed for your brand or your customer? In that spirit, here are questions to ask to determine if your social media presence is all about the brand or about the people you’re trying to engage.
Business runs on people power, whether it’s the warehouse worker who unloads trucks or the administrative assistant legendary for supernatural organizational abilities. They have skills. They have know-how. And they can help expand your brand’s digital footprint by delivering social media content, according to The Urbane Way’s Eric Brown on Social Media Explorer.
Changes in the social media world happen at a pace that would give anyone whiplash. New social media networks can change the business landscape quickly—but changes come at an even faster pace within each individual network. For instance, Facebook just changed how companies use Pages to connect with users.
Show me the numbers! That’s the typical response of a decision maker asked to consider an investment of time and resources into a social media campaign or strategy. Social media monitoring is becoming increasingly sophisticated, allowing managers and marketers to quantify social media ROI.