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social media monitoring Archives - Page 3 of 12 - Social Strategy1

14 Sep

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Desperately Seeking Mommies – 2 Tips for Reaching Online Influencers

September 14, 2011 | By | No Comments

In a guest post on Tamar Weinberg’s Techipedia, RadicalParenting.com’s Vanessa Van Petten shares the tactics she used to take her website from 2 unique visitors (her and her mom) to over 200,000. The tips are geared toward tapping the mom blog set, but the core principles are suited for connecting with online influencers of any stripe, whether they blog about BPA-free baby bottles or cutting-edge iPhone apps…

08 Sep

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Online Shopper Satisfaction Down, Opportunities for Engagement Up

September 8, 2011 | By | No Comments

Wow! The numbers indicate that online storefronts may need to do a better job in some areas, like providing clear price information. But there are also plenty of opportunities here for social media savvy companies to narrow those satisfaction gaps:
Social media monitoring gives insight into what customers want, from product design to customer service.
Online engagement, the Johnny-on-the-spot kind, will help answer those questions customers have about, for example, product comparisons.

08 Sep

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Social Media Marketing – Ready, Aim, Fire

September 8, 2011 | By | No Comments

Social Media Marketing is nothing like shooting fish in a barrel. Read insights from Dennis Stoutenburgh on how social media marketing should be approached by businesses.

07 Sep

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Customer Support Goes Social – Don’t Miss This Webinar

September 7, 2011 | By | 3 Comments

After the record-breaking attendance of our last social media webinar and at the request of our followers, another great webinar is coming your way Wednesday, September 14th at 2pm Eastern. “Customer Support Goes Social – 3 Important Business Lessons and the Pitfalls to Avoid” is hosted by OfficeArrow’s Co-Founder Mike Lewis and author of “Social […]

The New Way to Find a Job

September 6, 2011 | By | No Comments

If you’re one of the 26 million Americans that are unemployed you should rethink what used to be the typical approach to finding a job. Social platforms have made the world smaller and therefore more personal. What used to be a random name on an application can now be Googled, checked for LinkedIn connections, and viewed as good, bad or crazy based on the Tweets associated to that perspective employee. Not only should people be thinking about the digital print they leave online for all to see but use it to market themselves and make professional connections.

06 Sep

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Social Media Monitoring Myths

September 6, 2011 | By | No Comments

Learn about common myths associated with Social Media Monitoring and how to avoid making simple mistakes.

01 Sep

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He Tweeted What?

September 1, 2011 | By | No Comments

Houston Texans’ running back Arian Foster, tweeted about the results of his MRI this week to all of his followers. Read about how examples like this can educate your business about social media policies.

31 Aug

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Where Are Your Buyers?

August 31, 2011 | By | No Comments

Companies are very focused on what their fans are saying but are missing out on where these fans are coming from.

22 Aug

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Tweets Trigger Bacon Brouhaha for Chipotle

August 22, 2011 | By | No Comments

Chipotle was forced to clarify one of its menu items after a non-pork eating customer tweeted that he’d learned the chain’s pinto beans were cooked with bacon, reports HuffPost Food. Although bacon is indicated as an ingredient on the company website, it was not indicated on in-store menus.

18 Aug

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Using Online Listening Insights in Your Business Strategy

August 18, 2011 | By | No Comments

Welcome to the final installment of our three-part blog series about online listening. Last week, we talked about the insights you can gain from online listening.  Once you’ve found important key trends, you can put those insights to work by incorporating them into your business strategies. Marketing & Content Incorporate the insights found into your […]