Liz Strauss, on American Express OPEN Forum, shares 3 Reasons No One is Helping Your Message Go Viral. One reason businesses fail to go viral, Liz notes, is that they use “buy my stuff” messages that contain no compelling reason to share. Take a moment to think of the content you’ve shared with others. Was it entertaining?
It’s clear: this was a brand that was all revved up. But, with customer service like that, where were they going? You got it: no place.
Don’t sink product development and marketing investments with bad customer care. Check out the full MarketingProfs article for Barbara’s three tips for avoiding customer service flubs.