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social media monitoring Archives - Page 12 of 12 - Social Strategy1

11 May

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Where’s Your Quarter-Million Dollar Sale?

May 11, 2010 | By | No Comments

Setting up shop on Twitter does not a strategy make. From establishing goals to measuring results, the only way to achieve success in social media and online reputation management is to give it the same attention you give to marketing or finance. Remember, too, that as you craft the strategy it should sync with the company’s overall goals.

4 Ways to Build Social Strategy that Stands on Trust

May 10, 2010 | By | No Comments

Be transparent– Part of building trust with an online influencer and others is letting information out there: the good, the bad, and the ugly. That means if your CEO’s blog is peppered with posts calling her a soul-less corporate machine, leave them up. Despite the nature of the comments, your openness will convey to consumers that you don’t have anything to hide.

07 May

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Nurturing the Online Influencer – Building the Brand Fan

May 7, 2010 | By | No Comments

The brand fan. This enthusiastic and energetic consumer isn’t as elusive as you might think. It’s true that, according to Forrester’s Peer Influence Analysis, a mere 16% of online Americans are responsible for 80% of the brand impressions on social media. Yet there are ways to find, nurture, and engage brand fans. Here are three strategies for building passionate and vocal admirers:

Find them

04 May

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How to Resolve Online Conflicts

May 4, 2010 | By | No Comments

In an era of blogs, Tweets, and Yelps, ignoring the voice of the customer may damage your brand and your bottom line. It doesn’t have to be that way. Here’s how an online reputation management program will help your company not only resolve conflicts but also potentially stop them before they degenerate into the kind of PR nightmare that makes you want to book the first flight to Bora Bora.

03 May

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Staffing for Social Media Strategy Success

May 3, 2010 | By | No Comments

Just because your boss’s 18-year-old niece spends her life on Facebook doesn’t make her qualified to act as your online listening specialist. What’s more, social media monitoring and online reputation management are emerging fields. As a result, it can be challenging to find staff members who have expertise not only in social media monitoring but also in the sound business strategies needed to make any new endeavor a success.

27 Apr

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Translating the Voice of your Customer Data into Action

April 27, 2010 | By | No Comments

Linking the voice of the customer to business processes and results, and integrating that voice into management and operations.

16 Apr

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De-construct the Landscape: What do you do with social media data?

April 16, 2010 | By | No Comments

As social media monitoring (SMM) services make it easier than ever to quantify “conversation,” businesses will need to leverage that data. Here are two ways to turn that info into revenue:

12 Apr

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4 C’s of Social Media Listening

April 12, 2010 | By | No Comments

The conversation. It’s the idea at the heart of social media, and, by definition, part of having an effective conversation is listening. Not sure what you’re listening for? Check out Brandon Gutman’s list of online listening steps. Not only does the ability to listen allow you to hear conversations, it allows you to find online influencers. For example, you may find that high school kids are raving about your new offering instead of the college crowd you’ve been courting.