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social media metrics Archives - Social Strategy1

Social Strategy1 Discusses Social Media Metrics in TechFaster Interview

March 20, 2013 | By | No Comments

Social Strategy1 President Dennis Stoutenburgh and Marketing Director Justin Dennis co-hosted a Google Hangout with TechFaster to discuss why the metrics that result from social media monitoring benefit businesses of any size business in any industry.   TechFaster TechFaster.com is a venue for technology startups to highlight and promote the tech startup culture including the people, events, and jobs that make […]

09 Sep

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Social Media Monitoring Isn’t Enough – Are You Missing This Critical Process?

September 9, 2011 | By | One Comment

It seems like many companies may be asking themselves that same question, according to a new report from the Altimeter Group. The study found that too many companies do not utilize their social media feedback to solve the core issues that improve products and services. The analysts say that 66% of all companies don’t have a process to tie feedback to improvement.

Metrics That Matter

August 8, 2011 | By | One Comment

All businesses want to be online and track their involvement, the problem is that they do not know which statistics and data matter to business growth online.

22 Jun

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Got Humans? Social Strategy Needs Them

June 22, 2011 | By | No Comments

In his blog, marketing expert Chris Brogan shared an experience in which an interviewer asked him how to automate all their social media usage. Like Chris, I was struck by the questioner’s desire to take the human out of what is a very human platform.