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Social Media Examiner Archives - Social Strategy1

31 Oct

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Building Your Case: Selling Social Media to Your Business

October 31, 2011 | By | No Comments

Are you finding it difficult to convince your boss(es) that social media needs to be implemented into your company’s structure? Here are some great tips to help your confidence & help you sell them social media for business!

11 Oct

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Scrapbook Company Taps Social Media to Win Votes, Beat Target

October 11, 2011 | By | No Comments

Learn how a online scrapbooking company took out retail giant, Target in a recent brand competition in Minnesota.

06 Sep

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Social Media Monitoring Myths

September 6, 2011 | By | No Comments

Learn about common myths associated with Social Media Monitoring and how to avoid making simple mistakes.

06 Sep

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Facebook Marketing Triggers Goat Shortage at Party

September 6, 2011 | By | No Comments

It seems that JamaicansMusic.com, a site dedicated to reggae music, invited 200 people to a launch party in Indonesia, writes Casey Hibbard on Social Media Examiner. Website owner Alex Morrissey says that because of the company’s strong Facebook presence in that area, however, more than 1,000 people showed up.

02 Sep

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Tips - Taming the Angry Facebook Fan

September 2, 2011 | By | No Comments

How do you handle an angry customer posting on your Facebook page? ShortStack CEO Jim Belosic, on Social Media Examiner, shares tips for dealing with complaints posted on the social network. Here’s a recap of two of them…

01 Sep

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He Tweeted What?

September 1, 2011 | By | No Comments

Houston Texans’ running back Arian Foster, tweeted about the results of his MRI this week to all of his followers. Read about how examples like this can educate your business about social media policies.

01 Jul

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Tips - Social Media to Promote a Book Launch

July 1, 2011 | By | No Comments

Anyone who’s tried the traditional book promotion route knows that it’s a hard road that hinges on getting the right publication to publish a glowing review. Now, social media channels, from Facebook to YouTube, give authors a whole new suite of tools to spread the word. Here are two of Michael’s gotta-have tips:

24 Jun

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Boost Following with Feel Good Giveaways

June 24, 2011 | By | No Comments

Free stuff. For years, retailers have used the giveaway to generate interest and traffic. On Social Media Examiner, Koozai search specialist Mike Essex shares tips on how to use the giveaway to build a social network following. Within one of his tips, there was an idea that, for me, was a real stand-out:

15 Jun

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How Real-Time, Location-Based Social Media Boosts Search Rank

June 15, 2011 | By | No Comments

New media and small biz marketing consultant Jeff Korhan, on Social Media Examiner, shares one fresh reason: As social search gains traction, Google and other search engines, he writes, are giving greater emphasis to content with real-time info, including time and location.